Website closed for repairs [Contingency planning]

What happens when your website unexpectedly or expectedly crashes?

Do you make some small crap adjustment to the frontpage, or do you have a backup “out of order” frontpage ready? You can now see how much attention the different parts of you website gets, and if no one is looking at your FAQ, chances are that exactly no one will see the Webshop temporarily offline notice you have posted there.

And what about all the landingpages? Do they just proceed to a malfunctioning shop?

If you have got this under control, you are one of the few.