The different types of Purchase

The purchase action can be divided into 5 different types:

1. Completely planned purchase. Everything has been planned ahead. The purchase itself is just a transaktion.

How to influence:

2. The planned purchase.  I am going shopping for a new flat screen tv. I know the size I want, I know which features i require and I know which price range I am looking in. But I havent decided on brand and model. Let’s see what Radio Shack has to offer.

How to influence:

3. The reminded purchase.

4. The planned impulse purchase

5. The pure impulse purchase. Wow a chainsaw / icecream maker / rocking chair / ninja sword. I gonna get me one of those.


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